In 2003 she became the first Indian actress to be a jury member at the Cannes Film Festival
In 2004 she travelled all the way to Siachen Glacier, which at a height of 13000 ft is the highest battlefield in the world, to boost the morale of the jawans for a special New Year episode on the NDTV show
In 2005, she became a brand ambassador for Pulse Polio, a campaign established by the Government of India in 1994 to eradicate Polio in India
In February 2005, Rai performed at the HELP! Telethon Concert to help raise money for the victims of 2004 tsunami earthquake in company with other Bollywood stars
In 2006 she appeared at the closing ceremony of the 2006 Commonwealth Games in Melbourne, as part of a performance showcasing Indian art, on behalf of the 2010 Commonwealth Games, to be held in New Delhi.
In 2008 she along with her family laid the foundation of a special school for underprivileged girls in the Daulatpur village in Uttar Pradesh.The school will be made by her family and is going to be named after her.
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